The Right Tool at the Right Time

At times when the industry is going through a roller coaster ride due to low and unsteady oil prices, every penny saved in project execution is valued very highly. That’s why design organizations worldwide are turning toward design solutions which are economical, offer the same level of efficiency in producing accurate deliverables, increase productivity, and shorten the learning curve, thereby reducing the total cost of ownership.

Even though oil prices are down, owner operators need to run their refineries and production facilities to keep producing the refined products. These facilities are in desperate need of performance modifications, as well as maintenance and repair work for which basic and detailed engineering design need to be performed. These clients still demand quality deliverables, irrespective of project size. The main point is that if a plant, offshore platform, or ship is being modified, revamped, or repaired, it needs to be back in service as soon as possible. That means that any fabrication or installation should take place as smoothly as possible.

With oil prices at all-time lows, we see a keener focus on making sure that what is already working is doing so as efficiently and effectively as possible. This means that many projects are more likely to be brownfield projects, and therefore smaller in scale. That said, there are still the same client pressures of excellence, quality, timeliness, and cost required on these projects. Limited scope is no longer an excuse for poor deliverables, and maintenance, repair, and operation (
MRO) projects have an extremely negative effect on profitability if they do not go as planned. Typically, these brownfield or small-size projects inherit a variety of business challenges due to the nature of this business, including:
  • Demanding project deadlines
  • Penalties for schedule overruns
  • Achieving design accuracy and quality
  • Effective materials management
  • Low margins
To remain in business and be successful, these organizations must:
  • Meet deadlines and satisfy clients
  • Avoid overruns and penalty payments
  • Produce error-free, high-quality designs
  • Achieve accurate procurement and on-time delivery
  • Deliver on budget – maximize profit



Vol.3 | Issue 6 | June 2016
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Venkat Raman
Sales Director, ImageGrafix Software FZCO

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